Archive

Two months ago, the fear was that AI answers would kill clicks. This week, the story shifted: Google says it has increased inline links in AI Mode and AI Overviews and is showing them higher in responses more often. That creates a new opportunity, but not an automatic one. The answer ...

“Is SEO still worth it now that AI answers the questions?” It is a fair question for a plumber in Leeds, a salon in Bristol, a taxi firm near Heathrow or a BnB in the Cotswolds. AI search is changing where customers discover businesses. Some searches produce an answer before a ...

Google has begun rolling out Gemini 4 Argon in AI Mode and the Gemini app. For UK small businesses, this is a change to keep an eye on, not a reason to panic or rebuild your website overnight. The practical message is familiar: visibility in Google’s AI features still depends on ...

A business with a 4.8-star rating and 40 reviews from 2019 can lose local visibility to a competitor with a 4.5-star rating and 12 reviews received this month. That may seem unfair. It is also increasingly understandable. Customers want evidence that a business delivers today, not only that it delivered several years ...

The familiar Google local search journey is changing. A customer searches for “best Italian restaurant near me”, “emergency plumber in Manchester” or “taxi service near Heathrow”. Previously, the three-pack of local listings was the central battleground. Businesses competed for one of three visible positions, supported by their Google Business Profile, reviews, ...

Late September 2026 has been a bumpy period in UK search. Google began rolling out its September 2026 spam update globally on 24 September. The rollout is expected to take up to 14 days, making early October the point when businesses can begin assessing the full impact. At the same time, ...

Q4 is the decisive trading window for many UK small businesses. From October to Christmas, customers search for festive menus, last-minute gifts, emergency heating repairs, winter servicing, taxi bookings, airport transfers, beauty appointments and local accommodation. For some businesses, these eight to ten weeks generate a disproportionate share of annual revenue. The ...

Google Search is no longer just a list of blue links. UK customers now discover businesses through AI Overviews, conversational search, voice queries, Google Business Profiles, maps, shopping surfaces, paid adverts and direct booking journeys. The search experience is becoming more visual, predictive and personalised. For marketers, this creates a clear commercial ...